ABOUT THE BOOK
How innovators are using local-scale solar and batteries to disrupt the global energy industry from the outside in.
BY BILL NUSSEY
AVAILABLE DECEMBER 2021
“A passionate, valuable, and detailed blueprint for remaking the shape of everyday energy production… The author is passionate in advocating for change, but he’s also unfailingly realistic. Skeptics wary of overly idealistic daydreaming on the subject of clean energy will find Nussey a doggedly clear-eyed guide to what he rightly calls “the treacherous divide between wild-goose-chases and billion-dollar opportunities.” He tackles the implementation of these alternatives on every level of manufacture and production, and his emphasis on individual options will deeply engage readers who feel trapped on the treadmill of big energy.”
— Kirkus Reviews
Micheal Liebreich, Founder of Bloomberg New Energy Finance:
“Bill has grasped a fundamental truth about the transition to a zero-carbon economy: energy is no longer about capturing and exploiting resources, it’s about technology, speed, innovation and agility.”
Bill Gross, lifelong entrepreneur and founder of Idealab and cleantech companies Heliogen, Energy Vault, and Carbon Capture:
“The clean energy transition presents the single biggest economic opportunity in history – bigger than the industrial revolution and bigger than the computing revolution. Bill Nussey breaks down the myths and in plain English and with many great examples, shows why this is true. Bill covers all the innovations that have already happened, and those that are on the horizon, that make this such a big opportunity. His broad coverage of large and small, and broad geographies, brings the whole situation into perfect perspective to drive both optimism and action.”
The transition to clean energy is moving far too slowly. Trapped by a century of fossil fuel investments and politicians that struggle to plan beyond the next election, the “Big Grid” that powers our modern world is outdated and in dire need of an upgrade.
Freeing Energy offers a new and faster path towards a clean energy future—one that is more reliable, more equitable, and cheaper. Just like personal computers eclipsed mainframes, millions of solar rooftops and small battery systems are challenging every assumption about our century-old, centralized electric grid. These small-scale “local energy” systems are deeply disruptive because they are based on technologies, not fuels. Driven by a new generation of innovators and genuinely competitive markets, smaller systems are faster to build, easier to finance, cleaner to operate, and they create far more jobs than large-scale projects.
Author Bill Nussey, a career tech CEO, takes readers to mud huts in Africa, an off-grid farm in California, and a rural school in the mountains of Puerto Rico to uncover the underlying patterns of technology and the business model innovations of the local energy revolution. He shares stories and insights from some of the industry’s brightest visionaries and from leaders of the most cutting-edge startups, bringing it all together into an actionable framework to help accelerate this transition.
Freeing Energy is a deeply researched, actionable guide for anyone that cares about the future of energy—from startups, policymakers, investors, and utility leaders to the families and communities that want cleaner, cheaper energy today.