Podcast host Ron Kamen invited Bill Nussey to share his journey as a business person and a clean energy advocate on Ron’s show, Awesome Earthkind Energy. The discussion included several of Bill’s biggest ideas as well several deeply authentic stories like Bill’s worst career moment. From the discussion:
The thing that’s so cool, that’s changing, is that solar and batteries are technologies; they’re not fuels. And this is so profound in terms of the impact it’s going to have on the transition. What people really don’t get their head around is that in another ten years, solar is going to be so cheap. I think we’ll see every home and every building have solar and batteries in it. Not because they’re environmentalists, not because there are subsidies; it’s going to be because it’s the cheapest way to generate electricity and it’s the most reliable, sustainable, and independent. I think it’s just inevitable.
Magic Wand: “If I could have one thing that I would change in the world, I would help everybody be a little more wary of convenient answers. You just have to put your skeptic hat on and take a second look. For the industry, if I could wave a magic wand, I would wish that batteries costs in 2023 would be what they’ll cost in 2030. If that’s too much to ask, then I wish that people would have conviction in 2023 about what they’ll actually cost in 2030, and they would make entirely different decisions.” – Bill Nussey
Most Energized About Today: “I think the most exciting thing that I look at in the industry is the Ford F150 Lightning, the EV-powered version of the most popular vehicle sold in the United States. Ford took the most popular car in the history of the world, and they made it incredibly attractive to everybody.” – Bill Nussey
Next Thing: “I’ve been working on a small startup. I spend a few hours a week on something called Solar Inventions – it’s the work of one of the Soneva scientists. One of the guys that invented most of those products is a business partner of mine, and we’ve created and are now attempting to commercialize a new architecture for silicon solar that has some benefits that makes it better and cheaper.” – Bill Nussey
Parting Advice: “Look at the numbers. They’re on your side now. They weren’t on your side ten years ago. Ten years ago, it was sacrifice and green premium and all the kinds of things that required. Now, the numbers are on your side. You know it. I know it. But this is just not baked into the dialogs every single day about how we get to clean energy. Focus on the numbers. They’re there. Being cheaper is the biggest reason to get 100% of humanity on board with this transition.” – Bill Nussey
You can read Ron’s favorite excerpts from the discussion on the podcast site here.